Monday, March 30, 2009

Monsters Vs. Aliens Hits Big

"Monsters" won the box office race this past weekend with the best opening of the year at $58.2 million. Paramount released the animated action-comedy on 4,104 screens nationwide with 1,550 of those being 3-D. However, 58% of the entire gross was brought in by the 3-D screens which, if you do the math, makes up only 28% of the total screen count. Too bad and too sad for Jeff Katzenbeg and Paramount who wanted more 3-D screens to start with.

Jeff should have fought harder to get his way especially after Paramount's 3-D success with "Beowulf" just two years ago.

Some more good news: the domestic box office was up 40% from last year thanks in large part to the runaway success of "Monsters."

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