HUGE Merger, HUGE

William Morris Agency and Endeavor agreed to merge on Monday to create THE premiere mega-agency in the business. There is no question they will change the landscape for talent representation and most likely out-perform their biggest competitor, Creative Artists Agency. William Morris Endeavor Entertainment will be led by WMA CEO Jim Wiatt as chairman and Endeavor head honchos Ari Emanuel and Patrick Whitesell, and WMA's Dave Wirtschafter will serve as co-CEO's. This is foundation-shattering news for the biz but the question remains, despite the culture clash will everyone be able to get along?